Logistics companies and freight forwarders are increasingly looking for opportunities to reduce costs, improve service and actively reduce their impact on the environment. In doing so, many organisations are re-examining their Supply Chains strategically to not only maximise benefits against costs but also to consider Corporate Social Responsibility and business continuity in the longer term. A number of factors have elevated modal shift to a topic worthy of serious consideration including a more environmentally aware society, rising fuel prices, more customer focused and competitive rail and water freight operators and heightened road congestion.